Client
Idlewild Books
Location
New York City
Description
Idlewild Books is the only international bookstore in New York offering books and classes in different languages. To consolidate its Manhattan presence and also usher its Brooklyn expansion, Idlewild needed a new concept and approach for its visual identity. Inspired by early 20th century posters, Idlewild’s visual language was shaped using a typographical and color approach to differentiate the books and classes in different languages offered in both stores but also built to express a cohesive and contemporary new identity.
Formats
Logo, visual identity (posters, brochures, store signage, business cards, flyers)
